About the owner..

27 years ago while in the Navy, one of my buddies used to go on and on about Bass fishing, telling me that it was the greatest thing. So when I got out in 1980 I went and bought myself some gear and joined B.A.S.S.

My first year I caught one bass and that was while goofing off and using live bait because I was fed up not catching fish. Then in '83 while trying to learn how to fish with a rubber worm I caught my first 3 lber. and was hooked for life. As a matter of fact it became my passion in life, that I didn't share with many, only those in the "inner circle".

Now it's 25 years later and after I lost my job I got to thinking why should I be working for all these companies that don't care about me, so I decided to start my own business, a custom lure crafting business, something that I learned alot about in the last 25 years and something I care about.

My #1 goal is to make quality lures that I would love to fish with myself. While talking about all of this with my best friend he also decided it was time to go into business for ourselves, so here we are making lures and trying to make a living doing it.